Look, if you’re not passionate about your product, why should we be? And that passion should show through in your content. Use stunning visual graphics! Your videos should tell a story in about 3 seconds and no longer than two minutes. People don’t have the time to watch a 10 minute video these days! We want information sure, but we want it fast! Also, show us something captivating instantly so we STOP and spend 30 seconds or so learning more. Get to know your audience. If you posted a video on how to train a lizard and no one watched, shared, or commented, don’t post that again! Actually, go ahead and delete it so your ratings on your social media platforms doesn’t go down!
Don’t have any stunning graphics/videos? Hire a company who does! We have a really, really, really good suggestions! :)